Thankful for the Rise of Voice Control: Implications for Business and Society

6 min readNov 15, 2022


Voice control is the future, and it’s already here. The team is grateful to have seen this evolution firsthand, as we believe voice technology will be prevalent in every smart home within the next ten years. The data proves that people not only want to use voice control, but are also intensely loyal once they have adopted it. You might’ve noticed how the smart speaker has become a prominent fixture in our homes and offices over the past few years. According to a report from, last year, almost 95 million U.S. adults had at least one smart speaker in their home, with about 50% of device owners using them daily. The data shows that there must be something special here beyond just a trendy piece of tech!

A New Means of Control

Josh Nano bedside

The data also shows that smart speaker providers have done an excellent job of proliferating voice technology. They’ve exposed consumers to its benefits, but many mass-market devices only scratch the surface when it comes to integration and meaningful functionality. Without context, the retail assistants have adopted skill-based approaches with trigger phrases that can be tedious to memorize and put into use. Voice assistants will eventually be able to do anything you want, and many companies are racing to work out the kinks.

Voice control is quickly becoming the preferred user interface for many consumers thanks to the rise of smart home technology over the past decade. is leading the charge to legitimize voice control by focusing on the niche of smart home automation rather than becoming a more general-purpose smart speaker. The key to doing so is ensuring user experiences remain simple while satisfying concerns around data privacy and security. As long as a comfort level is established with voice control, it is the most natural and empowering interface for all user demographics. is making sure that comfort level is established by making voice control the simplest and most secure way to control your smart home.

The proliferation of voice-controlled devices in recent years has been driven by the consumer desire for simplicity and convenience. As we increasingly lead busy lives, we want technology that is easy to use and that blends seamlessly into our surroundings. Voice control offers a seamless user experience and requires less education than other interfaces such as screens and buttons. This is especially important in the home, where we want to create an environment that is both beautiful and functional. For interior designers and architects, voice control presents an exciting opportunity to create truly intelligent spaces that respond to the needs of all stakeholders in the design-build process. With microphones that can be discreetly installed, voice control allows us to create environments that are both elegant and efficient.

Adoption Takes Time

Josh Nano in Kitchen

While we are working our way towards an AI-powered future, technology adoption takes time. Voice control today is more capable and enabling than a lot of people realize. However, we still have a long way to go before the experience reaches the level that is often desired and associated with technology in films like Star Wars or shows like Westworld. Right now, we are still limited to a command-and-response type of interaction as opposed to the conversational AI that has been depicted by Hollywood.

In order to achieve this level of conversational AI, we need to overcome several challenges. First, we need to improve voice recognition software so that it can understand different accents and dialects. Second, we need to develop algorithms that can interpret the nuances of human conversation. And finally, we need to create systems that can dynamically learn and improve over time. However, despite these challenges, there is reason to be optimistic about the future of voice control technology. With continued research and development, we will one day achieve the kind of AI-powered future that was once only imaginable in science fiction.

As we enter into a new decade, voice assistants are here to stay and are becoming more common in our everyday lives. This trend is only set to continue, as research and development catch up to the growing demand for this type of technology. Voice-activated technology offers a number of advantages over its predecessors, including greater ease of use and improved accuracy. It’s also more versatile, and able to be used in a wide range of industries, from residential and commercial properties to healthcare and automotive. In the coming years, we’re likely to see even greater adoption of voice-activated technology across all industries.

Continuous Improvement

The Product Family: From Left to Right: Josh App on iOS, Josh Micro, Josh Remote on AVA, Josh Core, Josh Nano

When it comes to voice assistants, there is a lot of variation in terms of skills and capabilities. Some assistants are better equipped to handle accents or multiple languages than others. Similarly, some assistants are better able to handle general tasks while others are better suited for specific tasks. As such, it is important to set expectations properly and know what each voice assistant is capable of before using it. Otherwise, disappointment and frustration can quickly set in. With that said, voice assistants are constantly evolving and improving. So, even if an assistant isn’t perfect today, there’s a good chance it will be better tomorrow.

At, we understand that a lot of engineering goes into creating a contextually accurate and reliable automation ecosystem for our voice-controlled home devices. We are constantly optimizing while also exploring other environments where our expertise can be applied. For example, office spaces and hotels use many of the same technologies, and we are already seeing voice control enter these verticals as well. We are committed to remaining at the forefront of this rapidly growing industry so that we can continue to provide our customers with the best possible experience.

Data Privacy

Muted Josh Micro with Lutron Palladium Keypad

A big concern that many users encounter today is installing microphones in private areas. The element of trust is a big hurdle for voice control usage. Many people are weary of who is listening in and how their data is being utilized. Fortunately, is taking the opposite approach, building privacy-first assistants that never distribute or sell data. It will take time for this movement to grow, but it will certainly get there. Building trust is essential for the success of any voice assistant. Users need to feel confident that their data will not be misused. Companies that prioritize privacy will be more successful in the long run as trust becomes increasingly important to consumers.

Voice control is still in its early stages, but it has the potential to revolutionize the way we interact with our surroundings. With voice control, we will not only be able to give commands to our living spaces, but also receive recommendations from our connected environment. Our AI assistants will also be able to call for services when needed, remind us about upcoming events, and become a vital part of our daily lives. is at the forefront of this field, creating artificial intelligence that will change the way we live. Our team believes that this technology will have a positive impact on the world and we are passionate about making it a reality. We are committed to making AI a part of our everyday lives and transforming the way we interact with our world. Disruptive technologies always create opportunities for those who are willing to seize them and we are excited to be leading the way in its development!

This article was written by Max Fiore, a Business Development team member. Originally from Connecticut, Max graduated from the University of Colorado Boulder, Leeds School of Business with a degree in Business Administration emphasizing in Marketing. is an artificial intelligence agent for your home. If you’re interested in learning more, visit us at

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