Joins First Buying Group with Azione Unlimited

Image for post
Image for post proudly extends its industry presence through Azione’s established network of home technology professionals. continues expanding the power, and now availability, of artificial intelligence in the home through a partnership with Azione Unlimited, an industry leading educator and buying group. Azione’s membership of custom installers, home technology professionals, and manufacturers will now gain access to’s proprietary voice control products and privacy-focused approach to home automation.

In evaluating the decision to join a buying group, is starting with Azione for its people, programs, and promotional opportunities. The organization is a natural fit with so many high caliber integration partners and dealers already on its roster. Through this partnership with, Azione expands its high-end residential solutions and innovative offerings for members to present to their potential clients.

“We’ve long admired Azione since the early days of, often speaking at their summits about voice control, AI, and the future of our industry,” said Alex Capecelatro, CEO of “Now that we have surpassed 500 certified dealers, the timing feels right to start engaging with buying groups. We have the utmost respect for the dealers, manufacturers, and programs at Azione, and feel fortunate to be joining their ranks.”

Image for post
Image for post

Founded in 2015, the platform includes features such as a custom natural language processing engine that can handle multiple requests in one command, deep-linking through AV distribution, room and contextual awareness, as well as a proprietary natural language scene creator. The hardware product, Josh Micro, is an all-in-one smart home processor and hands-free voice assistant, sold exclusively through professional installers. is sought after by luxury clientele thanks to its stance on privacy, which the company believes is critical for its users. According to CEO Alex Capecelatro, “We believe privacy is a basic human right, particularly when dealing with voice control technology in the most private spaces of a person’s life. We don’t think it’s necessary to have to choose between cutting-edge technology and a feeling of privacy. With, you get both.” The system allows clients to choose to store data locally for a period of time to assist in learning, or not to store commands at all. Any data collected is used exclusively to make the user experience better. Data is never used for targeted ads. In contrast with most other voice assistants, does not gather and share data for marketing purposes, and never sells client data to third parties.

In addition to advanced voice control, recently launched the 4.0 version of its iOS apps, offering unparalleled control over the entire home. With the app, users have the ability to view cameras, monitor the state of devices, easily create scenes, and control everything with voice or a beautiful GUI, from anywhere in the world.

Image for post
Image for post

“When it comes to futuristic thinking and conceiving products for tomorrow, is the consummate brand,” said Azione Unlimited President Richard Glikes. “Azione Unlimited prides itself in bringing exclusive categories such as to our captive network of industry-leading dealers across North America. Partnering with is an extremely exciting opportunity for our organization, our members, and this industry as we learn from each other and grow.”

About is a Denver based company with offices in Colorado and California. The company launched in 2015 and creates products and platforms that enable true natural interaction with technology in everyday life. With a focus on AI, machine learning, and design-first hardware, the mission at is to transform how we live in our environments. For more information, please visit or email

About Azione Unlimited

Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Learn more at Follow on social media: Twitter @AzioneUnlimited or is an artificial intelligence agent for your home. If you’re interested in learning more, visit us at

Like us on Facebook, follow us on Twitter.

Written by

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store