Josh.ai Continues Rapid Growth, Announces New Single-Word Wake Phrase
Along with new features and partnerships, Josh.ai introduces “Nikola” as a new wake phrase to invoke and interact with Josh Micro and Josh Nano.

More Features, More Partners, More Commands
Josh.ai users have a vision of how their smart assistant should sound, speak, and respond with interactive personality traits. With this level of customization in mind, Josh.ai is introducing more natural sounding voice and accent options as well as the option to set parameters around personality settings for censorship and other characteristics.
In addition to its expanding list of close strategic partnerships with the industry’s leading manufacturers, Josh.ai has now signed on and certified over 900 dealers spanning the United States and Canada. This number continues to grow with direct as well as indirect via distribution through Snap One, which is exclusively accessible for Control4 partners.

Josh.ai continues to demonstrate its commitment to the CI channel, which has resulted in major milestones for the company. In the last year Josh.ai’s business grew over five-fold, as the need for a trusted and contextual voice automation platform has become more clear than ever before. The rise in its user-base is naturally resulting in increased usage, with the proprietary AI now processing millions of commands per year.
“Nikola” — Welcome to the Family
Josh.ai is also launching new wake phrase, “Nikola.” Derived from the Greek name, Nikolaos, it is understood to mean ‘victory of the people’ as a compound of Nike (victory) and laos (people). As a name works with both male and female accents, Nikola opens more customization for dealers and clients.
The namesake pays homage to famous Nikolas throughout history that have graced the worlds of art, music, politics, sports, and the sciences. A few noteworthy Nikolas include, Dr. Nikola, the elegant, cultured, honorable supervillain created by Guy Boothby in five novels between 1895 and 1901. While a genius, the character’s goal was not world domination and instead immortality. Of course, there is also Nikola Tesla. The esteemed scientist who designed the alternating current, which is the predominant system for powering the world.
“Nikola” is now available to all Josh Micro and Josh Nano projects thanks to the company’s latest over-the-air software update. Professionals and their clients can easily make the change through the intuitive Josh.ai app or the Josh Portal by going to any microphone’s tile. It is important to note that changing the wake phrase on one Josh.ai microphone, updates it across the entire system. This is done to ensure a consistent experience across every room of a project. Users can now address Josh.ai with commands like:
“Nikola, dim the lights, draw the blackouts, and watch The Mandalorian on Disney+”
Privacy, Magic, Simplicity
Beyond its exclusive natural language processing features, end-clients depend on Josh.ai for its commitment to data privacy and security. The company understands how much its clients care about sensitive information, and never shares data to external parties for sales purposes.

Josh.ai’s stance on privacy has become a key feature and differentiator among voice platforms, especially given the mass market assistants act as Trojan horses to gather user data for marketing purposes. Since Josh.ai is a solution purpose-built for home technology professionals, its focus is on providing a rich feature set and advanced capabilities that enable a magical, intuitive, and simple voice experience.
Josh.ai is an artificial intelligence agent for your home. If you’re interested in learning more, visit us at https://josh.ai.