Celebrates Its Sixth Birthday By Launching Limited Edition Hardware

The CI community’s favorite AI introduces the Cobalt Blue Josh Micro, as it looks back on an amazing six years of innovation and growth

DENVER — March 23,, the fast-growing darling brand for residential AI and natural interfaces in the CI channel, celebrates its sixth birthday this month. Founded in 2015, has proven that innovative technology can be borne by the custom electronics industry, and that voice control and AI specifically, are here to stay.

In celebration of this milestone, the company has introduced a special limited-edition Josh Micro that comes in Cobalt Blue. Available now, the Cobalt Blue Josh Micro was produced in a small batch, and is offered in limited quantities as a promotion to current dealers. You can see a video of the Cobalt Blue Josh Micro below.

“The support and enthusiasm that from our integrators and others in the community has reinforced our commitment to them,“ says CEO Alex Capecelatro. “The industry now recognizes how much magic and simplicity that voice control — when done right — can bring to a home automation experience, something that simple touch panels cannot deliver. I’m very proud of all that we have accomplished, not just as a manufacturer, but to also be recognized as an innovator in this industry.”

Innovation at its Core

The company has built a brand with mass-market appeal while staying true to professional installers, introducing innovative products available only to licensed dealers. To date, the company has processed over 1 million voice commands through its platform.

The first product shipped on a Mac Mini in 2016 and was priced to be specified into the truly high-end luxury projects installed by select dealers. In 2017, launched the award-winning Josh Micro, bringing voice control and AI based home automation to a broader audience within the pro channel.

At the end of 2020, the company shook up the industry once again with its first ever Keynote presentation, with the introduction of Josh Nano and Josh Core. By introducing two products that require hard-wired connections and rack based components, doubled down on its commitment to the CI channel. is also the owner of a number of patents for its advanced and exclusive features, such as compound commands and contextual awareness.

Privacy, Magic, and Simplicity

Beyond its exclusive natural language processing features, end-clients depend on for its commitment to data privacy and security. The company understands how much its clients care about sensitive information, and never shares data to external parties for sales purposes.’s stance on privacy has become a key feature and differentiator among voice platforms, especially given the mass market assistants act as Trojan horses to gather user data for marketing purposes. Since is a solution purpose-built for home technology professionals, its focus is on providing a rich feature set and advanced capabilities that enable a magical, intuitive, and simple voice experience.

More Dealers and More Partners

To date, has signed on and trained over 600 dealers spanning the United States and Canada — a number that continues to grow. This year, the company formed its first ever President’s Club, which is a select group of integrators from our industry that serves as advisors to CEO Alex Capecelatro.

On average, when dealers add to their existing projects, they have been able to add anywhere from tens of thousands to hundreds of thousands of dollars to their overall per project revenue, thanks to and the many partner integrations that can be sold with it. Since works seamlessly with Crestron and Control4, it can be easily layered on top and offered as a voice solution that delivers an exclusive luxury automation experience.

In addition to Crestron and Control4, other partnerships that has developed over the years include Lutron, Sonos, DISH, Sonance, AVPro, AudioControl, Meridian, Sony, Samsung, LG, and Barco. Thanks to these native integrations and many more, dealers also have the option to offer directly as a standalone automation option, depending on the client project.

With each passing year, continues to demonstrate its commitment to the CI channel and to the loyal and professional dealers that make up the industry. The company has shown that it has staying power, as it moves from a nimble startup to powerhouse tech company. Thanks to the support of the custom electronics industry as well as the deep talent of its engineers and employees, the company will keep on proving that the best is yet to come.

About is a Denver based company with offices in Colorado and California. The company launched in 2015 and creates products and platforms that enable true natural interaction with technology in everyday life. With a focus on AI, machine learning, and design-first hardware, the mission at is to transform how we live in our environments. For more information, please visit or email