Josh.ai and Sonance Debut Design-Driven Invisibility Campaign

Josh
3 min readSep 22, 2021

With the delivery date for Josh Nano quickly approaching, Josh.ai and Sonance have released the first part of their Invisibility series by examining products that are designed to disappear.

The Josh.ai and Sonance partnership continues transforming immersive audio experiences thanks to a design-first mindset. Living spaces have never been as connected thanks to Josh Nano leveraging a room’s in-ceiling or in-wall speakers to provide its feedback. Originating from Josh Core’s VoiceLink outputs and disseminated through Sonance DSP amplifiers, Josh.ai’s responses to voice commands are distributed throughout every area of the smart home.

Beyond VoiceLink, Sonance’s integration with Josh.ai offers a range of control functionality. Users are able to switch inputs, control volume levels, distribute a single source to play across multiple zones, and route multiple sources across multiple zones. This level of control is available verbally with Josh Micro and Josh Nano, as well as manually through the intuitive Josh.ai app.

For example, a user can give a command like, “OK Josh, play Mozart in the living room, foyer, and entryway and turn it to 35 percent.” Josh.ai will not only confirm it’s executing the request via the room’s speakers where the command was given, but it will handle the search and routing of the music, and directly adjust the volume on the Sonance DSP amplifier as well.

With a shared vision of blending technology into its surroundings, the companies have created a campaign that explores the nuances of system and architectural design for the most discerning clientele. Learn how Josh.ai’s contextual voice control and Sonance’s Invisible Series speakers pair to provide the design-build community with an uncompromising solution.

Alex Capecelatro, CEO Josh.ai, and Mike Cleary, Director of Marketing at Sonance, kick off the Invisibility campaign by discussing the trends they’re seeing in the industry’s most innovative properties and the inspiration behind Josh Nano.

Stay tuned for the next part of the series in the coming weeks. Alex and Mike will be headed to the first showroom showcasing Josh Nano to hear one of the industry’s leading dealer’s perspectives on the convergence of technology and design.

“I’m so excited for the industry and our dealers to see this campaign focusing on design and elegant client experiences.” said Alex Capecelatro, CEO of Josh.ai. “Our goal at Josh.ai is to make user experiences as intuitive, secure, and magical as possible. Josh Nano, Josh Core, and our partnership with Sonance enable our installers to offer their clients a caliber of smart home that previously was only science fiction.”

“What a cool combination of design and technology!” said Mike Cleary, Director of Marketing of Sonance. “Pairing our Designed to Disappear strategy with our friends at Josh.ai has been a blast. I’m very excited to see our integrator partners execute this concept in their most beautiful projects and embrace the combination of Sonance Invisible Speakers and DSP Amplifiers with Josh Nano and Josh Core.”

About Sonance

Sonance is a San Clemente California based company celebrating 36 years in the custom installation market. Sonance, along with their James Loudspeaker, IPORT, and TRUFIG divisions strive to blend architecture and technology seamlessly into any space. For information, visit www.sonance.com, www.jamesloudspeaker.com, www.iportproducts.com, www.trufig.com or email info@sonance.com.

Josh.ai is an artificial intelligence agent for your home. If you’re interested in learning more, visit us at https://josh.ai.

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