Behind the Scenes of the Josh.ai Winter Launch Event: Innovation in the Making 🎥

Josh
4 min readMar 18, 2025

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The Josh.ai Winter Launch Event was not only about unveiling new products, features, and partnerships. It was also the culmination of months of hard work, creativity, and dedication from the entire Josh.ai team. From scripting initial concepts to producing the final reveal, every department played a pivotal role in bringing the event to life.

Now that the dust has settled, we wanted to share an exclusive look at what went on behind the scenes to make our launch a success.

Crafting the Vision

Long before the cameras started rolling, our design and development teams were hard at work refining how our technology would transform user experiences. From the Josh App’s reimagined music controller to upgrading JoshGPT 3.0’s expanded intelligence, every detail was carefully considered to ensure we were delivering the most robust smart home experience yet.

Meanwhile, our marketing team was busy crafting the messaging and visuals that would make these innovations sing. As always, the goal being to capture the essence of luxury, intelligence, and seamless control that defines Josh.ai.

Behind the Camera

Scotty, COO

To showcase our latest releases in the best light, we filmed across multiple stunning locations in order to highlight the elegance and power of Josh.ai in real-world environments. Our crew worked tirelessly to capture the perfect shots, ensuring every frame reflected the sophistication and ease that Josh.ai brings to smart living.

A special thank you to Chace Williams from Dreamedia for allowing us to shoot in his client’s luxury mountain home, which served as a breathtaking backdrop for our showcase. We also want to recognize AJ Brunson from Cinegration, who was our very first dealer to get hands-on with the new Josh One. Their contributions helped bring this launch to life in a big way!

Additionally, a huge shout-out to all of the dealers who submitted testimonials and shared their firsthand experiences with Josh.ai. Your insights and support continue to shape the future of smart home innovation.

The Team Powering It All

Lead Designer, James (left), with CEO, Alex (right)

A launch of this scale would not be possible without the incredible teamwork of every department at Josh.ai:

  • Product designers and developers perfected every detail, ensuring our hardware and software updates transformed user experiences in the smart home.
Sam, Engineer
  • Our engineers leveraged their expertise in AI, integration, and system architecture to make complicated technology easy for every Josh.ai client.
Support Agent, Lauren (left), with Sales Engineer, Bridget (right)
  • The marketing and content team created captivating visuals, compelling storytelling, and immersive event experiences to showcase what makes Josh.ai special.
Cinegration Owner, AJ (left) with Sales Engineer, Mark (right)
  • Sales and dealer relations teams worked closely with our partners, ensuring they had the tools to share Josh.ai’s new offerings with their customers.

The Moment of Truth

DoorLink on Josh Touchscreen

When the big day finally arrived, and the Josh.ai Winter Launch Event went live, our team could not have been more excited to share these innovations with the world. Seeing the reactions, the engagement, and the excitement from our community made every late night worth it.

While this launch was a milestone, it was another step in Josh.ai’s evolution as the ultimate smart home control platform. We cannot wait for what is next and look forward to the journey together. Stay tuned, and thank you for all of your support along the way!

About Josh.ai

Founded in 2015, Josh.ai is a Denver based company creating platforms and products that enable true natural interaction with technology in everyday life. With a focus on AI, machine learning, and intuitive design, the mission at Josh.ai is to transform how we live in our environments. To learn more about how Josh.ai powers simple, private, and magical smart home experiences, visit www.josh.ai or email hello@josh.ai.

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